THE INFLUENCE OF PERCEIVED VALUE, PRODUCT ACCESSIBILIT, AND PROMOTER RESPONSIVENESS ON THE PURCHASE DECISION OF MOBILE PHONES AT SMS SHOP MIJEN SEMARANG. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan, [S. l.], v. 4, n. 2, p. 13–24, 2024. DOI: 10.35720/jmbpreneur.v4i2.37. Disponível em: https://jmbpreneur.ejournal.unan.ac.id/index.php/1/article/view/37.. Acesso em: 19 dec. 2025.