THE INFLUENCE OF IN STORE DISPLAY, IMPULSE BUYING, AND PERSONAL SELLING ON PURCHASE DECISION IN FASHION SITI COLLECTION MSMEs. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan, [S. l.], v. 4, n. 2, p. 25–38, 2024. DOI: 10.35720/jmbpreneur.v4i2.38. Disponível em: https://jmbpreneur.ejournal.unan.ac.id/index.php/1/article/view/38.. Acesso em: 19 dec. 2025.