PURCHASE INTENTION ENHANCEMENT MODEL THROUGH PHYSICAL EVIDENCE AND BRAND POSITIONING: THE MODERATING ROLE OF SOCIAL MEDIA ORIENTATION (CASE STUDY OF FAMOUS RESTAURANTS IN GROBOGAN). JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan, [S. l.], v. 5, n. 1, p. 1–15, 2025. DOI: 10.35720/jmbpreneur.v5i1.41. Disponível em: https://jmbpreneur.ejournal.unan.ac.id/index.php/1/article/view/41.. Acesso em: 19 dec. 2025.