“PURCHASE INTENTION ENHANCEMENT MODEL THROUGH PHYSICAL EVIDENCE AND BRAND POSITIONING: THE MODERATING ROLE OF SOCIAL MEDIA ORIENTATION (CASE STUDY OF FAMOUS RESTAURANTS IN GROBOGAN)”. 2025. JMBPreneur: Jurnal Manajemen, Bisnis, Dan Kewirausahaan 5 (1): 1-15. https://doi.org/10.35720/jmbpreneur.v5i1.41.