“PURCHASE INTENTION ENHANCEMENT MODEL THROUGH PHYSICAL EVIDENCE AND BRAND POSITIONING: THE MODERATING ROLE OF SOCIAL MEDIA ORIENTATION (CASE STUDY OF FAMOUS RESTAURANTS IN GROBOGAN)”. JMBPreneur: Jurnal Manajemen, Bisnis, Dan Kewirausahaan, vol. 5, no. 1, Apr. 2025, pp. 1-15, https://doi.org/10.35720/jmbpreneur.v5i1.41.