THE INFLUENCE OF PERCEIVED VALUE, PRODUCT ACCESSIBILIT, AND PROMOTER RESPONSIVENESS ON THE PURCHASE DECISION OF MOBILE PHONES AT SMS SHOP MIJEN SEMARANG. JMBPreneur [Internet]. 2024 Oct. 20 [cited 2025 Dec. 19];4(2):13-24. Available from: https://jmbpreneur.ejournal.unan.ac.id/index.php/1/article/view/37