JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
ABSTRACTANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISIONPADA PRODUK FASHION WANITA DI SHOPEE(Studi Kasus Mahasiswa Universitas An Nuur Kabupaten Grobogan)
Background & Purpose: Rapid development of the fashion industry in the digital era has driven significant growth in online shopping, particularly through the Shopee platform. Purchasing decisions are influenced by consumer reviews, product attractiveness, and turbo marketing. In practice, consumer reviews often become a key consideration, although previous studies have reported inconsistent findings. To address this issue, the present study aims to examine the effect of consumer reviews, product attractiveness, and turbo marketing on buying decisions for women’s fashion products on Shopee, using a case study of students at An Nuur University, Grobogan Regency. Method: This research employed a quantitative approach with a survey method. The population consisted of female students at An Nuur University who had purchased women’s fashion products on Shopee. A purposive sampling technique was applied with criteria of female consumers who had purchased fashion products on Shopee, resulting in a total of 126 respondents. Data were collected through a structured questionnaire using a Likert scale. The independent variables in this study were Consumer Review (X1), Product Attractiveness (X2), and Turbo Marketing (X3), while the dependent variable was Buying Decision (Y). The collected data were analyzed using SPSS version 24 through validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, and the coefficient of determination (R²). Results: findings reveal that consumer reviews have a positive and significant effect on buying decisions. Product attractiveness, however, shows a negative and significant effect on buying decisions. Furthermore, turbo marketing contributes positively and significantly to buying decisions. Therefore, these three factors are essential elements that shape consumers’ purchase decisions in the online fashion industry. Conclusion : study concludes that purchase decisions on Shopee are more strongly influenced by consumer reviews and service responsiveness than by product attractiveness alone. This highlights the importance of trust, real experiences, and seller responsiveness in shaping consumer buying behavior in the online fashion market. Suggestion : For fashion sellers on e-commerce platforms, it is recommended to encourage genuine and positive consumer reviews, maintain product quality and keep up with fashion trends even though product attractiveness does not always guarantee purchase decisions, and optimize turbo marketing through fast responses and timely delivery to improve customer satisfaction and loyalty. Keywords: Consumer Review, Product Attractiveness, Turbo Marketing, Buying Decision
Consumer Review, Product Attractiveness, Turbo Marketing, Buying Decision
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Pengaruh Lifestyle, Customer trust, dan Product review terhadap Purchase decision (konsumen Alicia Skincare Clinic Purwodadi)
The skincare industry in Indonesia is rapidly growing, creating the need to understand consumer behavior in local markets such as Purwodadi. Alicia Skincare Clinic attracts consumers with affordable and tailored products, while purchase decisions are shaped by lifestyle, customer trust, and product reviews. Since previous studies show inconsistent results regarding these factors, this study aims to examine their influence on purchase decisions at Alicia Skincare Clinic Purwodadi to provide useful insights for improving marketing strategies. This study adopts a quantitative approach with a survey method. Questionnaires were distributed to 70 active consumers of Alicia Skincare Clinic Purwodadi, chosen through a simple random sampling technique. The data obtained were analyzed using multiple linear regression with SPSS version 26 to evaluate the effects of lifestyle, customer trust, and product reviews on purchase decisions. The findings indicate that lifestyle, customer trust, and product reviews positively and significantly affect purchase decisions, both partially and collectively. Of these variables, lifestyle emerges as the most dominant factor influencing consumer decisions at Alicia Skincare Clinic Purwodadi. The study concludes that lifestyle, customer trust, and product reviews significantly influence purchase decisions, with lifestyle being the most dominant factor. Businesses, especially Alicia Skincare Clinic, should focus on aligning their products with consumers’ lifestyles, strengthening trust through quality and safety, and encouraging positive reviews to enhance competitiveness. Future research is suggested to explore additional factors influencing consumer behavior for broader insights.
Lifestyle, Customer Trust, Product Review, Purchase Decision
Improving academic achievement through transformational leadership with a mediating role of teacher performance and academic service quality (Case Study Of SMK YATPI Godong Students 2024/2025 Academic Year)
Background: The academic achievement of students at SMK YATPI Godong has declined, influenced by internal factors such as the school environment, the quality of academic services, and learning motivation. Transformational leadership plays a crucial role, through teacher performance and the quality of academic services, in supporting improved student academic achievement. Purpose: This study aims to analyze the influence of transformational leadership on teacher performance and academic service quality, examine the influence of teacher performance and academic service quality on student academic achievement, and investigate the mediating roles of teacher performance and academic service quality in the relationship between transformational leadership and student academic achievement. Method: This quantitative study used a survey method and SEM-PLS analysis, with 83 randomly selected 12th-grade students of SMK YATPI Godong (2024/2025) as the sample. Results: The results show that all hypotheses were accepted: transformational leadership positively affects teacher performance and academic service quality, which in turn positively influence student academic achievement. Both teacher performance and academic service quality also act as significant mediators in this relationship. Conclusion: Transformational leadership can improve students' academic achievement through the mediating role of teacher performance and the quality of academic services. Suggestion: This research is limited to the educational context, so it is recommended that further studies include non-educational sectors and consider additional variables such as motivation and job satisfaction to enrich the understanding of the factors that influence performance and achievement. Keywords: Transformational Leadership, Teacher Performance, Academic Service Quality, Academic Achievement.
Transformational Leadership, Teacher Performance, Academic Service Quality, Academic Achievement.
THE INFLUENCE OF CREATIVE TIKTOK CONTENT AND EXTRINSIC MOTIVATION ON SPIRITUAL INTELLIGENCE(CASE STUDY OF TIKTOK CREATIVE CONTENT VIEWERS IN GROBOGAN REGENCY)
Background & Purpose: The increasing consumption of motivational content on social media, particularly Tiktok, has raised questions about its impact on users' spiritual aspects. In Grobogan Regency, many Tiktok users aged 17–25 access motivational content. Some feel motivated to take positive action, while others feel distracted and become passive. This study aims to examine the influence of Tiktok's creative content and extrinsic motivation on spiritual intelligence. Method: This study employed a quantitative approach with a survey method. Purposive sampling was used to select 148 respondents aged 17–25 who actively access motivational content on Tiktok. The questionnaire was analyzed using SPSS with validity and reliability tests, multiple linear regression, t tests, and f tests. Results: The results show that Tiktok's creative content has a positive and significant effect on extrinsic motivation and spiritual intelligence. Extrinsic motivation also has a positive and significant effect on spiritual intelligence. Tiktok's creative content variable has a dominant influence over extrinsic motivation. This demonstrates that positive content on Tiktok can influence users' spiritual spirit and values. Conclusion & Suggestion: This study shows that although Tiktok creative content has an influence on extrinsic motivation and spiritual intelligence, the effect of extrinsic motivation on spiritual intelligence is not significant. The study's limited focus on aspects of extrinsic motivation, such as external encouragement (praise, advice, and environmental influences), is not able to fully describe the relationship. Therefore, further research is recommended to explore more specific types of extrinsic motivation, such as motivation to study or work, to understand their contribution to the development of spiritual intelligence. Furthermore, the use of multiple linear regression analysis is still recommended to re-examine the relationship between variables in a broader context.
Creative Tiktok Content, Extrinsic Motivation, Spiritual Intelligence.
PENINGKATAN EMPLOYEE LOYALTY PADA GENERASI MILENIAL DI KABUPATEN GROBOGAN MELALUI VARIABEL FINANCIAL EXTRINSIC REWARD
Background: Millennial employees, as a productive age group that currently dominates the workforce, exhibit different characteristics and levels of loyalty compared to previous generations. This demographic shift requires organizations to better understand what drives loyalty among millennials to maintain performance and ensure long-term business sustainability. Purpose: Based on the background and problem formulation, this study aims to describe and analyze the influence of transformational leadership, financial extrinsic reward, and perceived organizational support on employee loyalty among millennial employees in Grobogan Regency. Method: This research uses a quantitative approach. The sample in this study consists of 83 respondents selected through a non-probability sampling method with a purposive sampling technique. Data analysis was conducted using the Partial Least Squares (PLS) statistical technique.. Conclusion: The results indicate that transformational leadership, financial extrinsic reward, and perceived organizational support shows a positive and significant effect on employee loyalty. Suggestion: This study found a gap between the research results and the actual conditions in the field regarding employee loyalty. Therefore, it is suggested that future research be conducted using the same model and topic but with different research objects. In addition, the questionnaire used in this study was still in the form of a closed-ended questionnaire; thus, future research agendas could add open-ended questionnaires to obtain answers with a broader scope.
Transformational Leadership, Financial Extrinsic Reward, Perceived Organizational Support, Employee Loyalty.
FACTORS INFLUENCING IMPULSIVE BUYING OF SKINCARE PRODUCTS ON MARKETPLACES AMONG YOUNG CUSTOMERS IN GROBOGAN REGENCY
Background: The increasing number of marketplace users, especially on platforms such as TikTok and Shopee, has triggered changes in consumer behavior, particularly among young customers. This phenomenon arises not merely due to the convenient accessibility to items, yet is further impacted through the role played through digital content creators and evolving social trends online, which affect both emotional and spiritual aspects of users. In Grobogan Regency, this trend is seen in the growing impulsive buying behavior in skincare product purchases among young customers. Purpose: The current investigation is conducted to investigate the effect of creator user generated content, product attractiveness, and social media flexing lifestyle on impulsive buying behavior in online skincare product purchases among young customers in Grobogan Regency. Method: A descriptive approach within a quantitative framework was applied in this study. The sampling method implemented was purposive sampling. involving 96 respondents aged 13–25 years who actively accessed marketplaces, particularly TikTok and Shopee. The data collection process was carried out through a structured questionnaire and subsequently analyzed with SPSS software, utilizing validity and reliability assessments, multiple linear regression analysis, and t-test procedures. Results: The findings indicated that every hypothesis put forward in this study was supported. Creator user generated content had a positive and significant influence on impulsive buying. Product attractiveness also positively and significantly influenced impulsive buying. Additionally, social media flexing lifestyle positively and significantly affected the tendency of consumers to make impulsive purchases. Conclusion: Creator user generated content, product attractiveness, and social media flexing lifestyle each positively and significantly impact impulsive buying behavior. of skincare products among young customers in Grobogan Regency. Suggestion: Future research is recommended to apply open-ended questionnaires or mixed methods to gain deeper insights into the reasons behind respondents' answers. In addition, it is recommended incorporating moderating variables such as emotional attachment or trust to enhance the understanding of how creator user generated content, product attractiveness, and social media flexing lifestyle influence impulsive buying behavior more comprehensively.
creator user generated content, product attractiveness, social media flexing lifestyle, impulsive buying
PRICE, INNOVATION, AND BRAND IMAGE'S EFFECT ON CUSTOMER SATISFACTION AT AGUNG TAILOR PURWODADI SEWING UMKM
Background & Purpose: Analyzing how pricing, innovation, and brand image affect customer happiness is the goal of this study. Regarding this issue, UMKM Agung Tailor refers the difference between customer expectations and the reality they experience. Method: Quantitative research methodology is employed. Total sampling is the method used in this study. In this study, there were 97 responders in the sample. The tool used to collect the data is a questionnaire. Results: demonstrates how Sewing UMKM's brand image influences customer satisfaction in a positive and significant way, how innovation influences customer satisfaction in a positive and significant way, and how price influences customer satisfaction in a positive and significant way. Purwodadi Agung Tailor. Conclusion & Suggestion: The variables brand image, innovation, price customer satisfaction, in the UMKM Jahit Agung Tailor Purwodadi, overall product prices have an influence, but digital marketing does not have a real influence. When creating marketing strategies that influence consumer purchasing decisions, selling price and product quality must be considered simultaneously, and digital marketing methods may need to be reevaluated.
Brand Image, Innovation, Price, Customer Satisfaction
The Influence of Transparency, Accountability, and Service Quality on the Trust of "Muzakki" (A Case Study at the Lazismu Office in Grobogan Regency)
Background: Indonesia is referred to as the fourth-largest Muslim-majority country in the world, with 86.19% of its population being Muslim (BPS, 2020). In Islamic terminology, "Muzakki" refers to individuals who pay zakat, while the recipients are called "Mustahiq." In companies, whether for-profit or non-profit, strategies are required to maintain their existence and compete with others. One such strategy involves implementing structured corporate governance practices, including transparency in fund management and accountability. Additionally, service quality is the most important strategy, serving as a benchmark for a company’s future success.Purpose: This study aims to examine and articulate how transparency, accountability, and service quality influence the trust of "Muzakki," considering the context and the identified issues.Method: This study used a quantitative approach by conducting observations and distributing questionnaires to zakat donors, or "Muzakki," in the Grobogan Regency. The "Muzakki" population consisted of 420 individuals, and a purposive sampling technique was employed, resulting in 150 samples. The criteria for participants were being at least 17 years old and solely paying zakat. Data analysis was conducted with the aid of SmartPLS 4 software.Results: The results show that transparency has a significant positive effect on the trust of "Muzakki" in the Lazismu office in Grobogan Regency. Accountability does not have a significant effect on the trust of "Muzakki" in the Lazismu office, while service quality has a significant positive effect on their trust. Conclusion It is recommended that the Lazismu office in Grobogan Regency further improve accountability in fund management to enhance the trust of zakat donors, or "Muzakki," while maintaining and improving transparency in fund management and service quality for better outcomes in the future.Suggestion: For future research, other factors influencing trust can be explored, and intervening variables such as organizational reputation, personal experience of "muzakki", and others can be added.
Transparency, Accountability, Service Quality, Trust
THE EFFECT OF WORK DISCIPLINE, TIME MANAGEMENT SKILLS, AND SELF EFFICACY ON EMPLOYEE PERFORMANCE MITRA SWALAYAN PURWODADI
Background : The development of the retail industry is progressing very rapidly, this progress is supported by several factors, namely the development of science and technology, so that in order to maintain the progress of the retail industry so that it runs competitively, companies need to manage their human resources as well as possible. Purpose: Based on the background and problem formulation that has been explained, the purpose of this study is to describe and analyze the influence of work discipline, describe and analyze time management skills, describe and analyze self efficacy on employee performance at Mitra Swalayan Purwodadi. Method : This research uses quantitative methods. The sample used in this study was 65 respondents with probability sampling techniques which included saturated sampling. Data analysis using Partial Least Square (PLS) Statistical analysis technique version 4.0. Conclusion : It can be concluded that work discipline, time management skills, and self efficacy play a role in improving employee performance. Suggestion : In this study, there is a gap between the research results and the results in the field, this is indicated by the results of the hypothesis test or statistical test, especially on time management skills which state that it has a high test value, but in reality in the field, time management skills are still less stable so that for future research it is necessary to conduct further research using the same model and topic but with different objects.
Work Discipline, Time Management Skills, and Self Efficacy on Employee Performance
The role of leadership style in increasing work productivity among teachers and staff at SD Negeri 3 Getasrejo, Grobogan Regency
Background & Purpose: In an organization, Human Resources management is a series of organizational activities directed at attracting, developing and retaining an effective workforce. If Human Resource Management uses good concepts, it will also have an influence on the running of an organization. Likewise, if the Human Resources management concept is not good, it will have a negative impact on the organization. According to Ajabar (2020) Human Resource Management is an activity that is attempted to trigger, improve, motivate and maintain good performance in the organization. HR are humans who are employed in an agency as movers, thinkers and planners to achieve organizational goals (Sulistyowati, 2021). Human Resources According to Edison Emron, et al (2020) is management that focuses on maximizing the abilities of its employees or members through various strategic steps in order to improve employee or employee performance towards optimizing organizational goals Education in Indonesia plays a very important role in nation development, especially human resource development. Education always experiences changes, developments and improvements in accordance with developments in all areas of life. Educational productivity in schools can be seen from outstanding educational output and the educational process in the form of an educational atmosphere. Education plays a very important role in increasing national productivity by producing quality human resources (HR). Productivity is important to make an organization or individual more efficient, effective and of high quality.Method: The number of samples in this study was 8 people within 1 month consisting of 5 teachers and 3 staff at SD Negeri 3 Getasrejo, Grobogan Regency.Results: The role of leadership style applied by the principal of SD Negeri 3 Getasrejo starting from wisdom, responsibility, decision making, solving problems and motivation for 8 predetermined sources. In the role of leadership style, there are 2 stages of the role to increase the resulting productivity, namely the first stage through the principal's approach, guiding and communicating effectively, maintaining loyalty, decision making, solving problems, and the type of leadership that must be applied by the principal at this time.Conclusion & Suggestion: Leadership can be identified by approaching superiors and subordinates through wisdom, communicating effectively, maintaining loyalty, being responsible, decision making processes, and providing motivation and there are several factors to increase work productivity, namely there is motivation from superiors to subordinates, responsibility in completing work, enjoying work, and being able to explore the potential of subordinates and there are 3 ideal typical leadership styles
leadership Style, Productivity, Types Of Leadership Style, Leadership Style Approach Factors
PURCHASE INTENTION ENHANCEMENT MODEL THROUGH PHYSICAL EVIDENCE AND BRAND POSITIONING: THE MODERATING ROLE OF SOCIAL MEDIA ORIENTATION (CASE STUDY OF FAMOUS RESTAURANTS IN GROBOGAN)
Background: Competition in the culinary business world is getting tighter due to the increasing number of competitors, especially in the Purwodadi area, so companies are required to improve marketing by keeping up with changing times.Purpose: The aim of this research is to find out how to increase Purchase Intention at the famous restaurants in Grobogan through Physical Evidence and Brand Positioning with the Moderating Role of Social Media Orientation.Method: This study uses a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 130 customers using the accidental sampling method. The data obtained were analyzed using multiple linear regression.Results: The results showed that all hypotheses were accepted. Physical Evidence can Positively and Significantly Increase Purchase Intention, Brand Positioning can Positively and Significantly Increase Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence regarding Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Brand Positioning Regarding Purchase Intention.Conclusion: Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence and Brand Positioning Regarding Purchase Intention in famous restaurant in Grobogan.Suggestion: This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables, especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables
physical evidence, brand positioning, purchase intention, social media orientation
The Influence of Career Development, Emotional Intelligence, and Affective Commitment on Employee Performance (Case Study of PT. Visi Insan Sukses Demak Branch).
Background: Competition in the industrial sector is currently very tight due to the increasing number of companies, especially in the city of Demak, so companies are required to improve the performance of their human resources through career development by providing additional training will make employees have a deep understanding of the company's goals and increase their affective commitment to the company so that employees feel happy to be able to contribute to the company. So that when working you will be more comfortable and be able to complete work on time and interactions at work will be more harmonious, which will improve employee performance.Purpose : Based on the background and problem formulation that has been explained, the aim of this research is to analyze and describe the influence of career development on employee performance, analyze and describe the influence of emotional intelligence on employee performance, analyze and describe the influence of affective commitment on employee performance.Method: This research uses a quantitative approach which aims to test the formulated hypothesis. The sample used in this research was 70 respondents with a saturated sampling technique where the entire population was sampled. Analyzed using Partial Least Square (PLS) statistical analysis technique version 4.0.Results: The research results show that career development has a positive and significant effecvbt on employee performance, emotional intelligence has a positive and significant effect on employee performance, affective commitment has a positive and significant effect on employee performance.Conclusion: So, career development, emotional intelligence, and affective commitment play a role in improving employee performance.Suggestion: In this research, the career development and emotional intelligence variables show that the results are in the moderate category for employee performance, but the affective commitment variable shows that the results are in the weak category for employee performance. Therefore, it is recommended that the future agenda be to develop variable measurements so that they can provide better results
Career Development, Emotional Intelligence, Affective Commitment, Employee Performance
THE INFLUENCE OF SELLING PRICE, SERVICE QUALITY AND PRODUCT QUALITY ON CONSUMER SATISFACTION (CASE STUDY AT THE MIRAH GROCERY STORE, AT PURWODADI CITY)
Background & Aim: The success of a company is not only measured by the number of consumers who buy products or services, but also by the company's ability to maintain consumer satisfaction The Mirah grocery store in Purwodadi faces stiff competition from similar retail stores. This research focuses on how the factors of selling price, service quality, and product quality affect customer satisfaction which is very important to retain customers and win business competition in Indonesia which is getting tougher. Methods: The method used is a quantitative approach with data collection through questionnaires distributed to 160 respondents. Data analysis was carried out using multiple linear regression to test the effect of each variable on customer satisfaction. Results: The results showed that selling price, service quality, and product quality have a positive and significant influence on customer satisfaction. Simultaneously, the three variables contribute to increasing customer satisfaction, with service quality being the most dominant factor. The conclusion of this study is that companies need to pay attention to these three factors to increase customer satisfaction and maintain customer loyalty. This research is expected to provide insight for retail store owners in formulating more effective marketing strategies. Conclusion & Suggestion: Selling price, service quality and product quality are important elements in increasing consumer satisfaction. However, there are certain things that need to be paid attention to. This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables,especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables
selling price, service quality, product quality, customer satisfaction
THE INFLUENCE OF IN STORE DISPLAY, IMPULSE BUYING, AND PERSONAL SELLING ON PURCHASE DECISION IN FASHION SITI COLLECTION MSMEs
Background : The ready to wear garment industry requires a high level of innovation from its players so that it can continue to attract consumers to buy various kinds of clothing products that are available in various models. Clothes seem to be a mandatory hunt when shopping, apart from protecting themselves, humans need clothes for their existence in the world of fashion. The increasing number of clothing models is a challenge for business people, how to ensure that purchase decisions continue to increase.Purpose: Based on the background and problem formulation that has been explained, the aim of this research is to analyze the influence of in-store displays on impulse buying in Siti Collection fashion MSMEs, to analyze the influence of in store displays on personal selling in Siti Collection fashion MSMEs, to analyze the influence of impulse buying on purchase decisions in Siti Collection fashion MSMEs, to analyze the influence of personal selling on purchase decisions in Siti Collection fashion MSMEs.Method: This research uses a quantitative approach method. The sample used in this research was 95 respondents using probability sampling techniques including random sampling techniques. Data analysis uses the Partial Least Square (PLS) statistical analysis technique.Conclusion: in store displays, impulse buying, and personal selling have an influence on purchase decisions Suggestion For future research, we can add the variables price discount, lifestyle, product quality, service quality, consumer behavior, promotion as moderating variables that can improve purchase decisions
In Store Display, Impulse Buying, Personal Selling, Purchase Decision
THE INFLUENCE OF PERCEIVED VALUE, PRODUCT ACCESSIBILIT, AND PROMOTER RESPONSIVENESS ON THE PURCHASE DECISION OF MOBILE PHONES AT SMS SHOP MIJEN SEMARANG
Background & Purpose: Competition in the retail world, particularly in mobile phone sales, is becoming increasingly intense due to the rising number of competitors and product variations. Companies like SMS Shop Mijen Semarang need to enhance the performance of their promoters to ensure effective operations and satisfactory customer service. This study aims to analyze the influence of perceived value, product accessibility, and promoter responsiveness on purchasing decisions for mobile phones at SMS Shop Mijen, Semarang. The perceived value variable is measured through emotional, social, functional values, and price/value for money, while product accessibility is assessed based on distance, travel costs, and time required to reach the store. Promoter responsiveness is evaluated based on their ability to meet consumer needs. Methode :The method used is quantitative with a survey approach, collecting data from 68 consumers through questionnaires. The data is analyzed using multiple linear regression. Result: The results indicate that all three variables significantly influence purchasing decisions, and it is recommended that SMS Shop Mijen enhance the functional value of its products and ensure promoters remain responsive to consumer needs. Conclusion & Suggestion: Therefore, perceived value, product accessibility, and promoter responsiveness significantly influence purchasing decisions for mobile phones at SMS Shop Mijen, Semarang. This research serves as a foundational study, and future research should expand on this model by exploring additional variables and conducting a more comprehensive analysis to further understand the factors affecting purchasing decisions
Perceived Value, Product Accessibility, Promoter Responsivness, Purchasing Decisions
THE EFFECT OF JOB STRESS AND FLEXIBLE WORK ARRANGEMENT (FWA) ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE FOR EMPLOYEES OF PT FEDERAL INTERNATIONAL FINANCE GROBOGAN REGENCY
Background: In an era of increasingly fierce business competition, service industry companies face challenges that demand change and innovation. In today's highly competitive conditions, companies are required to improve human resource performance through low levels of work stress and implementing flexible work arrangements (FWA). Apart from that, there are other factors that support performance, namely job satisfaction.Purpose: : Based on the background and problem formulation that has been explained, the aim of this research is to analyze and describe the effect of work stress on job satisfaction, analyze and describe the effect of flexible work arrangements (FWA) on job satisfaction, analyze and describe the effect of work stress on performance employees, analyze and describe the effect of flexible work arrangements (FWA) on employee performance, analyze and describe the effect of job satisfaction on employee performance, analyze and describe the effect of work stress on employee performance with job satisfaction as an intervening variable, analyze and describe the effect of flexible work arrangements ( FWA) on employee performance with job satisfaction as an intervening variable.Method: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with purposive sampling technique and obtained a sample of 84 respondents. Analyzed using the Partial Least Square (PLS) statistical analysis technique version 4.0.Conclusion: So, work stress, flexible work arrangements (FWA), and job satisfaction as intervening variables play a role in improving employee performance.Suggestion: In this research, work stress on job satisfaction (H1), work stress on employee performance (H3), and flexible work arrangement (FWA) (H4) have a weak relationship with employee performance. Therefore, it is recommended that the future agenda be to develop variable measurements in order to provide better results.
Work Stress, Flexible Work Arrangement (FWA), Job Satisfaction and Employee Performance
Strategi Pengembangan Agribisnis Bawang Merah di Desa Genengadal Kecamatan Toroh Kabupaten Grobogan
Background :Central Java is the highest shallot producing province and Grobogan Regency, Central Java Province is one of the areas where the majority of the population makes a living as farmers and is one of the shallot production areas. This shallot production area is often found in Genengadal Village in Toroh District. Almost all residents plant shallots when the planting season arrives, making it a superior product and there is great hope of earning a decent income from the cultivation of shallots. Marketing that confronts farmers in Genengadal Village is related to problems with the shallot system. Shallot marketing is the activity of delivering shallot commodities from farmers to consumers with the aim of obtaining monetary value as compensation for the results of the commodity. So the strategy for developing shallot commodities is important because apart from the limited amount of research, it is also to find strategies on how to encourage the competitiveness of local onion commodities to seize local market opportunities in order to improve farmers' welfare.Methods :This research aims to determine what internal, external factors and development strategies are carried out by shallot farmers in Genengadal Village, Toroh District, Grobogan Regency. This research is qualitative research involving 5 farmer sources from Genengadal Village, Toroh District, Grobogan Regency. Data analysis uses observation, interviews, questionnaires, documentation.Results :The research results show that the opportunity for market demand is increasing, promising selling prices and machine support from the government are external factors that influence production, then farmer experience, cultivation techniques, land area and capital are internal factors that influence shallot production in Genangadal Village.Conclusion : The most influential factor is that if there is an increase in market prices then land expansion becomes the main factor for sources in meeting market needs.
Shallots, Agribusiness Strategy, Internal and External Factors
Pengaruh Empowering Leadership dan Inter Organizational Knowledge Sharing Terhadap Kinerja Karyawan Dengan Kecerdasan Digital Sebagai Variabel Moderasi
Background: The rapid development of science and technology has brought changes to human resources in organizations. These changes result in every employee being required to improve their performance. Increasing employee performance can be done through empowering leadership and inter-organizational knowledge sharing which is supported by digital intelligence.Purpose: The aim of this research is to find out how empowering leadership and interorganizational knowledge sharing influence employee performance with digital intelligence as a moderating variable.Methods: This research uses an explanatory quantitative approach which aims to test the formulated hypothesis. Determining the number of samples using the Slovin formula with certain criteria and obtaining a sample of 100. The method used is Partial Least Square (PLS).Results: The research results show that empowering leadership and inter-organizational knowledge sharing have a positive and significant influence on employee performance, digital intelligence does not moderate the relationship between empowering leadership and employee performance. And digital intelligence is able to moderate the relationship between inter-organizational knowledge sharing and employee performance.Conclusion: Empowering leadership and inter-organizational knowledge sharing play a role in improving employee performance. Digital intelligence does not moderate the relationship between empowering leadership and employee performance. And digital intelligence moderates the relationship between inter-organizational knowledge sharing and employee performance.Suggestion: It is recommended for researchers who want to conduct research on the same issue to add other variables, for example bleisure.
Empowering Leadership, Inter Organizational Knowledge Sharing, Kecerdasan Digital dan Kinerja Karyawan
Pengaruh Electronic Word Of Mouth, Online Customer Review, dan Brand Trust Terhadap Purchase Intention (Studi Kasus Pembelian Scarlett Di Kecamatan Purwodadi Grobogan)
Background : Lifestyle changes are driven by technology and influenced by generation Z (millennials) who have the habit of using cosmetic products to care for or beautify the skin and support the appearance of both women and men, improving their appearance and selfconfidence. The first thing that needs to be considered when shopping online is looking for an official site that can be trusted, so that business people can build trust. This can be a choice according to their desire to behave. The importance of electronic word of mouth, online customer reviews and brand trust can influence purchasing intentions.Purpose: To purpuse the influence of electronic words of mouth, online customer reviews, and brand trust on purchase intentions (Case Study of Purchasing Scarlett in Purwodadi Grobogan District)Methods: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with a purposive sampling technique. The sample was 94 respondents. statistical analysis techniques Statistical Program for Social Science (SPSS) version 25.Conclusion: Electronic word of mouth has no influence on purchase intention, while online customer reviews and brand trust play a role in purchase intention.Suggestion: Researchers can expand the sample to obtain more accurate and varied data. Researchers are expected to be able to develop research not only in Purwodadi District but more widely to Grobogan Regency or within the scope of Central Java.
Electronic Word of Mouth, Online Customer Reviews, Brand Trust and Purchase Intention
Pengaruh Digital Marketing, Kualitas Pelayanan, dan Promosi Terhadap Kepuasan Konsumen Di Ayam Kremes Purwodadi Kota Purwodadi
Background : Currently the culinary business is a very promising business, because food is a basic need for society. Digital marketing is a system that has been embedded in the world of marketing in the digital era, in this era all forms of information can be received by the public very easily and quickly. A form of consumer assessment of the level of service that has been received by consumers, good service is certainly expected by consumers to provide a sense of satisfaction, called service quality. Apart from that, promotion is also a form of marketing communication in increasing people's purchasing power. So in assessing consumer satisfaction, it is referred to as feelings of pleasure or disappointment that arise as a result of comparing the results of products and services that are in accordance with consumer needs, what is expected by consumers to feel very satisfied.Purpose: Describe and analyze the influence of digital marketing on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of service quality on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze promotions on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of digital marketing, service quality and promotion simultaneously on consumer satisfaction at Ayam Kremes Purwodadi.Methods: This research uses a quantitative approach. Determining the sample size used Cooper and Emory theory and obtained a sample of 100 respondents. Analyzed using IBM SPSS Statistics Version 25 Forwindows statistical analysis techniques.Conclusion: digital marketing, service quality and promotion play a role in increasing consumer satisfaction.Suggestion: Further research can be carried out by increasing the number of respondents so that they can represent consumers at Ayam Kremes Purwodadi in terms of testing the influence of consumer satisfaction. Apart from the variables examined in this research, there are still many other variables that can influence consumer satisfaction when making a purchase.
Digital Marketing, Service Quality, Promotion and Consumer Satisfaction
Lingkungan Kerja Non Fisik, Motivasi Prestasi, dan Disiplin Preventif Terhadap Kinerja Pegawai (Studi Kasus Pada DPRD Kabupaten Grobogan Tahun 2022)
Background: In the era of globalization, development is increasingly rapid so that an organization must innovate to improve the performance of its employees. Based on case studies in the Grobogan Regency DPRD, there are still employees who are late and go home before their time to go home. So that it has an impact on other employees who imitate this behavior. With these problems, it is necessary to pay attention to how to maintain stable organizational performance. In implementing good human resources by prioritizing employee performance as the driving force of the company. Several factors that can influence employee performance include the non-physical work environment, achievement motivation, and preventive discipline.Methodology: The object of this research is all Grobogan Regency DPRD employees who are the population in this research. while the sampling method used census techniques for 143 respondents. then data is collected through a questionnaire which will be processed using SPSS 24.0Results: The research results show that the non-physical work environment has a positive and significant influence on employee performance. Achievement motivation has a positive and significant influence on performance. And preventive discipline has a positive and significant effect on employee performance.Conclusion: The non-physical work environment, achievement motivation and preventive work discipline play a role in improving employee performance.
Non-Physical Work Environment, Achievement Motivation, Preventive Discipline
Pengaruh Kepemimpinan Transformasional, Lingkungan Kerja, Dan Motivasi Kerja Terhadap Kinerja Karyawan (Studi Kasus Di Mitra Swalayan Purwodadi)
Background : The rapid development of technology and information such as the current industrial scope is pushing the business environment into a disruptive era. Efforts to improve employee performance can be done through leaders who are able to provide change and provide information, which is called transformational leadership. Apart from leadership style, improving employee performance can be done by paying attention to the work environment and employee motivation so that employee performance runs optimally and satisfies the company. With this research, it is hoped that employee performance will improve in order to achieve company goals. Purpose: 1. To determine the influence of transformational leadership on employee performance at Mitra Swalayan Purwodadi 2. To determine the influence of the work environment on employee performance at Mitra Swalayan Purwodadi 3. To determine the effect of work motivation on employee performance at Mitra Swalayan Purwodadi Methods: This research uses quantitative. Determining the sample size used the census formula with an overall sampling technique from a population of 95 respondents. Analyzed using analytical techniques Statistical Program For Social Science (SPSS 24.0 version) for windows. Conclusion: Transformational leadership, work environment, and work motivation influence and play an important role in employee performance Suggestion: It is hoped that further research will develop the variables to be studied to provide a broader relationship in the field of management, and use new methods for academic development, for example employee commitment, employee experience and employee involvement, which can help provide insight into how employees view organization, and in particular also their attitudes towards the organization.
Transformational Leadership, Work Environment, and Work Motivation on Employee Performance
Pengaruh Strategi Promosi Dan Kualitas Layanan Terhadap Minat Beli Smartphone Dan Aksesoris (Studi Kasus Pada Toko Handphone Warwershop Purwodadi Kabupaten Grobogan)
Background : In the era of globalization, cellular telephone shops must have the choice to act and act quickly and appropriately in facing competition in a business climate that is very unique and full of vulnerabilities. Promotions leverage this limited-time technique to attract buyers' interest in purchasing and using the advertised goods or services. Apart from attracting buyers' interest, the right special method makes the product or service offered ready to compete with companies in its field. The size of the service is seen from the quality of service in government associations, organizations, etc, service quality is an important number that determines the achievement of the goals of an association or organization. There are factors that influence the disposition of choice towards repurchase intention, in particular the repurchase intention is influenced by initial use, individual judgment and the client's previous purchasing experience Purpose: Based on the background and research gap above, a study is proposed with the aim of analyzing the influence of promotional strategies on consumer buying interest in Mobile Warwershop Purwodadi, analyzing the influence of service quality on consumer buying interest in Mobile Warwershop Purwodadi, analyzing the influence of promotional strategies and simultaneous service quality on, Consumer buying interest in Mobile Warwershop Purwodadi. So this research takes the title "The influence of promotional strategies and service quality on interest in buying smartphones and accessories at the Warwershop Purwodadi cellphone shop, Grobogan district.". Methods: This research uses a quantitative exploratory approach. Determining the sample size used simple random sampling and obtained a sample of 100 respondents. Analyzed using IBM SPSS Statistics Version 25 Forwindows statistical analysis techniques. Conclusion: Promotional strategies and service quality play an important role in increasing consumer buying interest Suggestion: Researchers only examine the variables Promotion Strategy, Service Quality and Buyer Interest, it is hoped that future researchers can conduct research with other variables
Promotion Strategy, Service Quality, and Consumer Purchase Interest
The Influence Of Hardskills &Softskills, Emotional Intelligence, Interpersonal Communication On Employee Performance
Background : Competition in the retail world is currently very tight due to the increasing number of competitors, so companies are required to improve the performance of human resources through skills and abilities, both hard skills and soft skills, to support the company's operations running well. Apart from that, improving employee performance also needs to be seen from the comfort of the work environment through Emotional Intelligence as the basic ability of employees to create comfort in the work environment. However, there are other factors that support performance, namely Interpersonal Communication. Purpose: Based on the background and problem formulation explained, the aim of this research is to describe and analyze the influence of hard skills and soft skills on employee performance, describe and analyze the influence of emotional intelligence on employee performance, describe and analyze the influence of interpersonal communication on employee performance. Methods: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with a purposive sampling technique and obtained a sample of 95 respondents. Analyzed using the Partial Least Square (PLS) statistical analysis technique. Conclusion: So, Hardskills and Softskills, Emotional Intelligence play a role in improving employee performance. Suggestion: This research is a theory development, so the future agenda is to develop the research model by expanding to a more complex analysis
Hardskills and Softskills, Emotional Intelligence, Interpersonal Communication and Employee Performance
Pengaruh E-Service Quality, Customer Trust Dan Online Customer ReviewTerhadap Customer Loyalty Pengguna Aplikasi Shopee (Studi Kasus PadaMahasiswa Program Sarjana Universitas An Nuur Angkatan 2019/2020)
Background : In the digital era, An Nuur students prefer to do practical and instant activities, one of which is shopping online via the Shopee application. Efforts to increase customer loyalty can be done through the e-service quality provided. Apart from that, Shopee also needs to convince consumers through customer trust when making a purchase that their expectations of obtaining a product or service are met. Consumers can take advantage of online customer reviews to help determine what products to buy. Purpose: This research aims to determine the influence of e-service quality, customer trust and online customer reviews on customer loyalty of application users among An Nuur University Undergraduate Program students Class of 2019/2020 Methods: The research carried out uses a type of quantitative research which aims to test predetermined hypotheses. Meanwhile, the sampling method used census techniques for 99 respondents. Then the data obtained was analyzed using the Partial Least Square (PLS) statistical analysis technique. Conclusion: So, e-service quality and customer trust play a role in increasing customer loyalty. Suggestion: There are still many limitations in this research and need to be further developed for future research agendas. The scope of this research is only within the scope of An Nuur University so its scope is not broad enough because it only focuses on one place, so you can add a population and sample with a wider coverage, such as the community in the Grobogan district. Apart from that, further research can add related variables to increase customer loyalty.
E-Service Quality, Customer Trust, Online Customer Review, and Customer Loyalty
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada Umkm Kripik Tempe Mbak Enik Di Kota Purwodadi Kabupaten Grobogan)
Background : Business competition is very tight where every entrepreneur wants to produce quality products, from the various similar products currently circulating, this means that business people must be able to survive and compete by producing quality products. Marketing products or services to consumers, in the business world which is designed to plan, determine prices, promote and distribute various products that are able to fulfill consumer desires with the aim of reaching the target market achieving the goals desired by the company. The good and bad of marketing management carried out encourages consumers to do so. buying decision. Purpose: To purpuse Product Quality, Price and Promotion on Purchasing Decisions (Case Study of Mbak Enik's Tempe Chip MSMEs in Purwodadi City, Grobogan Regency) Methods: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with a purposive sampling technique and obtained a sample of 174 respondents. Analyzed using the Statistical Analysis Program for Social Science (SPSS) statistical analysis technique. Conclusion: The research results show that product quality has a significant influence on purchasing decisions, price has a significant influence on purchasing decisions. Promotions have a significant influence on purchasing decisions. And product quality, price and promotion simultaneously have a positive and significant influence on purchasing decisions. Suggestion: For future agendas, you can add research variables such as brand, consumer preferences, environmental factors, service quality, and other variables.
Product Quality, Price, Promotion, and Purchasing Decisions
PERAN SOCIAL MEDIA ORIENTATION UNTUK MENINGKATKANINNOVATION PERFORMANCE PADA SEKTOR EKONOMI KREATIF GROBOGAN DI ERA PASCA PANDEMI COVID-19
Background : The spread of the COVID-19 pandemic has entered a transitional stage after the COVID-19 pandemic. The phenomenon of increasing active use of social media among the public during the COVID-19 pandemic can be an opportunity for creative economy sector actors. With the COVID-19 pandemic which has caused all activities to be carried out in a limited way only at home, this has changed business activities towards digitalization using social media. The use of social media by creative economy actors (ekraf) is the main focus during the COVID-19 pandemic because it is able to increase the innovation performance of creative economy sector actors with the support of altruistic knowledge donating and knowledge creation.Purpose: The purpose of this study is to examine more deeply the concept of social media orientation towards innovation performance through altruistic knowledge donating and knowledge creation among creative economy actors in the Grobogan district after the COVID-19 pandemic..Methods: This research is a quantitative research using the sampling method is using purposive sampling technique. The population in this study were 187 creative economy actors, while the sample in this study was 135 samples. The data collection method in this study used a questionnaire.Conclusion: From the results of the study it can be concluded that social media orientation has a significant effect on altruistic knowledge donating, social media orientation has a significant effect on knowledge creation, altruistic knowledge donating has a significant effect on innovation performance and knowledge creation has a significant effect on innovation performance.Suggestion: For future agendas,this research can still be developed further for further research agendas by developing a model by adding the absortive capacity variable that can influence social media orientation and altruistic knowledge donating
Social Media Orientation, Altruistic Knowledge Donating, Knowledge Creation and Innovation Performance
Peran Glass Ceiling dan Work Engagement Dalam Profesi Dosen di Era Digital (Studi Kasus Dosen Wanita di Perguruan Tinggi Kabupaten Grobogan)
Background: The glass ceiling phenomenon has become a crucial concern for female employees, especially for companies where a glass ceiling has appeared, causing lower opportunities for female employees to go to the top level, even though from a competency and skills perspective, women are not much different from men. Many previous studies have been carried out in profit companies, so this study aims to analyze the role of the glass ceiling that appears among female employees in non-profit institutions, namely universities in Grobogan Regency. The formulation of the problem is what is the role of the glass ceiling in supporting the career advancement of female lecturers at Grobogan district tertiary institutions. Purpose: In solving the problem formulation can be done with the specific objectives of this research are 1) to analyze the influence of family factors on the role of the glass ceiling, 2) To analyze individual influence factors on the role of the glass ceiling, 3) To analyze the organizational influence factors on the role of the glass ceiling, 4) To analyze the cultural influence factors on the role of the glass ceiling, 5) To analyze the effect of the role of the glass ceiling on work engagement. Methods: The population in this study were all female lecturers at Grobogan District Higher Education with a sample of 54 lecturers women to be used as research samples. Data collection tool with a questionnaire which was analyzed using SEM with program SmartPLS. Conclusion: The results showed that the family factor influence on the role of the glass ceiling, Individual factors have a positive effect significant effect on the role of the glass ceiling, Organizational factor has no effect on the role of the glass ceiling, Cultural factor a significant positive effect on the role of the glass ceiling and Glass ceiling has a significant positive effect on work engagement.Suggestion: Job promotion is also based on a review based on the qualifications, skills, competencies and work experience of employees by the selection team at the company. As for further research, it is recommended to conduct further research in sectors other than education, add several variables related to women's career advancement and conduct qualitative data collection related to the issue of the glass ceiling phenomenon.
Glass Ceiling, Work Engagement, Dosen, Era Digital
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Di Surya Jaya Sedadi
Background: The increasingly rapid advances in technology have brought various changes to every aspect of life, starting from the cultural, political, social and economic fields. In recent years, the development of the internet has had an impact, especially in the business sector. Even though there are negative impacts, the presence of the internet also creates great opportunities in the business world. Likewise with Surya Jaya Sedadi, with the presence of the internet, it has become easier to manage its business, even with this technology, it has been able to increase its sales value. Purpose: The aim of this research is to identify how to implement digital marketing strategies through social media in surya jaya sedadi. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: As more and more micro and small business actors utilize various social media platforms (including Surya Jaya Sedadi), it becomes important to choose various existing social media platforms, of course the ones that best suit their needs. Conclusion: Digital marketing has become an important part in various business decisions, from product development, pricing, even to forms of interaction between people. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
Strategi Pemasaran Digital, Media Sosial
Mengkaji Peran Komite Ekonomi Kreatif dan Unsur Pemerintah Dalam Pengembangan Sektor Ekonomi Kreatif di Kabupaten Grobogan, Menghadapi Era Ekonomi Digital
Background: The phenomenon of shifting waves of economic orientation, starting from the agricultural economy, moving to industrialization and then the era of the information economy has an impact on competitiveness emergency and increasingly tight market competition. Many countries are starting to realize that the industrial sector is no longer the main economic resource, but rather creative human resources, which is marked by the emergence of a new economic era that prioritizes information and creativity, which is known as the creative economy. Purpose: The aim of the research to make a contribute to the Grobogan Regency Creative Economy Committee to formulate appropriate strategies as a basis for carrying out its role as a driving force through coaching and mentoring creative economy actors in Grobogan Regency, especially in increasing readiness to face the demands of global competition in the era of economic digitalization which requires actors The creative economy is technologically literate or able to follow developments in science and technology. Methods: This study employs descriptive Qualitative method. Conclusion: The employment of marketing principals is greatly significant in facing the global competition through creative economy products penetration. The strategy in product designs, targeting, product differentiation, and marketing strategy is a crucial in improving the product competitive advantage. In order to recognize the competitors’ strengths and market tastes, marketing intelligence is required. In this case, the competition in globalization era is the economic competition and the main tool required is creative economy. Due to the tight commitment from the creative economy stakeholders in Indonesia in applying the creative economy momentum, creative economy becomes the spearhead the new economic growth in increasing the nation prosperity which leads to ‘Indonesia Emas 2045’. Suggestion: The synergy of the whole stakeholders is required to overcome the barriers and treats in creative economy development. The central and local government who formulate the policy is expected to fully commit to facilitate, inspire, and motivate the creative economy development through measurable actions based on priority scale, focus, and concrete
Creative Economy, Creative Economy Committee, Local Government, Rules & Strategy